30 Years of Accomplishments and Milestones
On March 15, 1988, the International Campaign for Tibet was established to support the Tibetan people’s struggle for human rights and democratic freedoms. From a handful of dedicated individuals, ICT has grown into an international organization empowered by the vision of His Holiness the Dalai Lama.
We thank all the good people who have supported ICT’s work over the last 30 years in the belief that the survival of Tibet’s ancient wisdom culture is of profound importance to the very survival of the global community. At this urgent and critical moment in Tibetan history, we recommit our energies and best efforts towards a peaceful solution for Tibet secured in the dignity of the Tibetan people.
Introducing Our New Look
So that the International Campaign for Tibet is able to meet the challenges of today and the future, which are, and will be, much different from those that we have faced in the past, we set about a process of refining and defining the ICT brand. The process included modernizing our communication platforms to build upon the movement as well as to capture the attention of a millennial audience.
Accordingly, we reached out to the New York based consultancy firm, Opperman Weiss, who offered pro bono support in developing this idea. After an intensive consultation period with us, they detailed the ICT brand and outlined our identity, including a com- mon style for all our communication products. One of the outcomes is a new ICT logo, which we are proud to present to you today.
The new ICT logo is a fresh and modern take on the existing flame and word mark. With a redrawn flame icon, new typeface, and simple graphic approach – the new logo symbolizes our brand belief: The Skillful Action of Compassion. Visually, the new logo has a redrawn, more fluid flame; a clear and concise display of typography; and a modern typeface with playful serifs that mimic the ornamentation of Tibetan artwork.
ICT at 20 Years | 1988-2008